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For example, in the web address " the domain name is "" You register your domain name with an accredited domain name registrar, not through the USPTO. A trademark identifies goods or services as being from a particular source.Use of a domain name only as part of a web address does not qualify as source-indicating trademark use, though other prominent use apart from the web address may qualify as trademark use.It is critical you identify clearly the precise goods and/or services to which the mark will apply.For more information about properly identifying your goods and services, please watch the news broadcast-style video titled “Goods and Services” (video #6 in the TMIN series).

A trademark typically protects brand names and logos used on goods and services. A copyright protects an original artistic or literary work.

For example, if you invent a new kind of vacuum cleaner, you would apply for a patent to protect the invention itself.

You would apply to register a trademark to protect the brand name of the vacuum cleaner.

Once you determine that the type of protection you need is, in fact, trademark protection, then selecting a mark is the very first step in the overall application/registration process.

This must be done with thought and care, because not every mark is registrable with the USPTO.

Before filing a trademark/service mark application, you should consider: Note in this regard that the USPTO only registers marks.

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