Then about 15 years ago, there was a tremendous business innovation, starting with buying play time at Internet cafes, then driving online game subscription models, and more recently pioneering free-to-play models.
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“Having the dedicated devices makes a difference,” says Della Rocca.
“It is quite a pain in the butt to get a cracked copy of a game and then modify my Xbox or Playstation in order to play that version, etc.” However, he says, as technology changes, that advantage could disappear: “The retail business model (i.e., go to the store and pay for a disc) has been in decline since the mid 2000s.” is giving 3-D and IMAX another shot in the arm–and an experience you can’t mimic at home.
Going to the movies just takes too long, says Meloni.
“You have to make the time, drive there and back, spend two hours sitting down.” TV shows, though they’re increasingly viewable on demand, do take up dozens of hours of couch time.
More and more genres of games, from shooters to sports, have some kind of social experience built in, and operate more as a service than as a product, says Della Rocca.“With games as a service, you have a user account, you need to log into a server, there are constant updates, you are connected with other players live, etc. Musicians are making more and more of their money from full-immersion social experiences–that is, concerts and festivals–rather than recordings.“It’s a combination of having a task or storytelling and social networking in a time frame that is defined by the consumer.”Supporting these formats, Della Rocca says, are new business models.More and more games are switching to freemium models, where it is free to play, but you pay for in-game services and upgrades. Well, short, mobile-optimized videos are a pretty big category already–they’re called You Tube and Vine.“Fifty percent of players are women of all ages.” While big-budget movies continue to shoot for just one audience quadrant–younger men–the video game market is diversifying.Can a stagnating entertainment industry pivot to an entirely different business model?Getting people to pay for them–that’s another story.