Whether we’re dealing with millions or thousands of subscribers, the ramifications of violating the CAN-SPAM act are radical.Those of you with budgets large enough to afford advertising on social and search know a thing or two about the importance of consistent messaging.This could set us off on a whole discussion of re-engagement email campaigns, but we’ll leave that for a later date. The important badge helps your email to stand out among the rest. Trust me, I’ve tried testing on all of my test email accounts and it’s just so hard to re-create. I’m sure it’s a handful of factors, like search history, cookies, inbox behavior, and sender reputation.My only recommendation is having a solid data and attribution system set up on your systems so you can analyze what your email subscribers are interacting with, but I’d bet some money it also has to do with current events and whatnot.You can go the route of using first names, segment-specific language, or even region.
For me, I just geek out because it’s a totally free feature that allows you to do some serious testing on what resonates with specific subscribers.Rather, it’s looking at the content you have, mapping through each aspect of the email creation, and determining how it’ll all fit together.And then the real fun begins once you start throwing in dynamic content – which gets me to my next point.I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to be add to the overwhelming feeling, but rather share my own personal (and ongoing) quest in writing the perfect, catchy subject line.I’d hope that email marketers, of all people, should understand this concept: people have messy, loud inboxes.Note that I did not say, “Know a thing or two about copying and pasting the same taglines on everywhere marketing channel.” Someone could see an ad for your sale on Facebook, type it into Google a couple days later, and that all might have an effect on how the inbox treats your eventual email.